5 Trending tech news in September 2017 and the lessons every business should learn from them

Amazon’s spends over $13 billion to acquire Whole Foods

A huge deal between Amazon and a large American grocery chain Whole Foods is finally closed, the final price is $13.7 billion.

The results of the acquisition were seen all across the country this month – Amazon immediately decreased the price of many popular groceries across all the Whole Foods outlets.

And the development doesn’t stop there – it was noted that Amazon Prime services will soon be integrated into a Whole Foods point-of-sale system, allowing Prime members to receive perks and extra discounts in said stores.

What effect will it have on Amazon brand establishment and revenues? Time will tell.

A lesson to learn

Digital businesses spread offline now, and classic companies aim online more and more these days.

Perhaps, soon the borders between the two worlds will merge completely, and those, who utilize the online-offline synergy quicker and more efficiently, will be the market leaders of tomorrow. So don’t hesitate to diverge!

Want to bring your business online? Let us know, we’ll help you!

Apple’s September event: TV, Watch, and, of course, new iPhones

Each of the Apple’s presentation events becomes a huge driver for hype, discussions, and jokes, and this year was no different.

For the first time, press representatives were invited to the new futuristic Steve Jobs Theater – a truly marvelous building.

Apple announced three new smartphones, a new Apple Watch, and a new Apple TV. The hero of the event was, quite predictably, iPhone X.

Like its main rivals, the device has gone for an edge-to-edge display without the home button, facial recognition to unlock, wireless charging and new camera functions.

There was some controversy around the new devices, though, especially considering the gap between the releases of regular and “cool” models as well as increased prices.

Oh, and the AR emojis with animations are probably too creepy to be shown on stage by Apple’s CEO.


A lesson to learn

If you have a well-established brand, you can afford one of the 21st century’s biggest tech luxuries – not to take risks with innovations.

Apple doesn’t need to be the first when it comes to new gadget features, they wait for the trend to settle, then implement the ideas in the top quality, and then gain their profit from hundreds of millions loyal users. So

I might say it’s a path nowhere, but so far Apple more than manages to shut the critics up.

Uber has lost London

New CEO, same problems so far. Last month the U.K. London’s transport regulation agency has rejected Uber’s license renewal application.

The official reason: Uber is “not fit and proper to hold a private hire operator license.” Uber’s current license to operate in London has expired on September 30, and from now on the company isn’t allowed to provide its services in the capital of the United Kingdom.

The company’s estimated client base in London used to include up to 3.5 million users and around 40,000 drivers. Let’s see, how the Uber’s new executives handle the situation.

A lesson to learn

If you let the problems show up, they will start accumulating quickly and unpredictably. But always remember:  it ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward.

IPOs and ICOs rule the business world

September was quite a busy month for companies going public either through classic stock issuing or via cryptocurrencies.

Roku, for instance, has closed up its first day at stock exchange at 68 percent. This put the company’s estimated value to about $2.2 billion.

Database provider MongoDB (which our web development team uses) also has plans to go public, while Angry Birds creators Rovio have priced their IPO at €11.50, at the top of the proposed range.

This values the company a little above $1 billion – impressive, but that’s just a half of the $2 billion the game development company was hoping for before.

For the businesses that want to go public, but don’t have enough scale do so, there’s another way now – financing through cryptocurrencies, performing ICO.

And despite some troubles with banning ICO and token exchanges in China, the world markets are very much alive.

In September, for instance, both OmiseGO (OMG) and Qtum passed a $1 billion market cap, according to coinmarketcap.com, a site that tracks the value of crypto tokens.

They became the first ERC20 tokens — subtokens that are built on the Ethereum network and sold to investors via an ICO — to pass the unicorn mark based on the total value of coins that have been distributed.

A lesson to learn

Despite all the difficulties, that emerged for businesses before the Chinese Communist Party assembly in October, cryptocurrencies still manage to become The Next Big Thing in the world of tech investment and business development.

So if you have some blockchain project ideas, it’s time to implement them – the iron is hotter than ever.

Blockchain development – best done at OZiTAG. Find out yourself!

Massive data leaks in the US – Equifax CEO Richard Smith steps down

It was a rough month for many Americans (approx. 143 million consumers) who were impacted by the huge Equifax data breach. Many had Social Security numbers, birth dates, addresses and driver’s license numbers stolen in some form.

And the credit card information for hundreds of thousands more was put at risk. Even though the problem was discovered by the company over a month ago, Equifax didn’t make any real announcements about the damage until recently.

On the wave of consumer rage Equifax CEO and chairman of the board Richard Smith has left his positions. A necessary step for the reputation of the company, but the customers will still need something more than that.

A lesson to learn

No matter what you do, what services you offer, your clients are always in the first place. And when you mess up, you have to go against yourself, you have to do anything, for crying out loud, to preserve your customers.


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